What it means
Content posted on purpose to wind people up so they comment, share and argue, because outrage drives the numbers. A deliberately wrong opinion, a maddening cooking video, anything that makes you type actually before you catch yourself. The anger is the whole point.
Usage examples
"That post about pineapple on pizza was pure rage bait and the comments went mad."
"Do not feed the rage bait, replying angrily is exactly what they want."
"That guy ranking every city with the worst takes possible is obvious rage bait, don't give him the free engagement."
"I nearly replied, then realised the whole video was rage bait cooked up to make people lose their heads."
Voice comments
No one has left their voice yet. Break the ice.
Where it comes from
It’s a plain internet coinage built from rage and bait, meaning bait used to hook anger. The term took off in the late 2010s and early 2020s as people got sharper about algorithm-chasing posts designed to farm furious clicks, replies, and quote-tweets.
Other ways to say it
Editors of this term
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