Cookies & Tracking (the forest breadcrumbs)
We use technical and functional cookies to keep the website running smoothly. Think of them as breadcrumbs we leave so we don't get lost in the internet forest. Without them, the site can't remember who you are or what you were doing.
We don't use Google Analytics or any third-party tracking tools, and we set no cookies for this. The only thing we do is our own anonymous analytics: we measure which pages get visited and how people move around the site, using an anonymous identifier stored in your own browser (never your name or email), to understand which content people enjoy most and improve the site. That data never leaves here and is never shared with anyone. The other cookies are just the strictly necessary ones for the shop and cart to work.
You can disable cookies in your browser settings if you like, but the site might go a bit bonkers and not work as it should. That's technology for you.
Your browser and how we measure
To learn which content people enjoy and read, we measure everything ourselves, with no Google Analytics and no third parties. Your browser keeps an anonymous identifier in localStorage that recognises the device (not the person) so we never count you twice. It is never linked to your real identity unless you sign up with us.
When you react to something (mushroom, laugh, magic, feeling) we store that reaction on our servers tied to your account, so each person counts only once. If you want to clear the local trail, wipe your browser storage and write to us to delete your account if you have one.