The Magikito Movement

What is this Magikitos thing?

We're cheeky little Brownies on a mission: looking after a bit of joy and a bit of peace of mind. On one hand we live in homes as hand-crafted companions. On the other we've built this digital refuge where we share jokes, stories and words from every corner humans send our way.

Each Magikito carries one or more sparks, those little energies you start to notice when you slow down. A calm coffee, an aimless stroll, a chat without rush.

You don't need to buy anything to be part of this. Anyone can drop by the refuge, listen to the audios or send their own. Read our manifesto if you truly want to understand what this is all about.

Who's behind all this?

We answer in plural, and for good reason: behind all this there's Carmen, who models every creature in her workshop in Taramundi, and her son Alvaro, who weaves the whole digital side from the computer. No moulds, no factories, no marketing plans. And then there are the Magikitos, who have had opinions about everything since day one and peek into every figure.

This isn't your usual business. It's a way of life that, along the way, helps pay the workshops' bills. If someone decides to adopt one of us, lovely. If not, also lovely. We'll keep on existing all the same.

Want to get to know us better? Pop over to our story.

What are the 12 Sparks?

The Sparks are 12 living energies that flow through the universe and, when combined, shape the unique personality of every Magikito:

  • Love, Loyalty, Fortune, Protection
  • Calm, Joy, Creativity, Wisdom
  • Adventure, Nature, Home, Dreams

Every Magikito carries a unique combination of these sparks. And they say it's not you who chooses the Magikito, but the Magikito who chooses you, recognising the sparks you need at each moment of your life.

Discover more about each one in the the 12 Sparks.

What kinds of creatures are there?

Three families coexist in the Magikito universe, each with their own personality:

  • Brownies: Made from cold porcelain. Active, mischievous and adventurous. They love stealing socks, playing pranks and getting into trouble (with good intentions). Perfect for desks and spaces where things happen.
  • Fairies: Made from pure sheep's wool. Calm, zen and contemplative. Guardians of flowers, seasons and peaceful spaces. Ideal for bedrooms and corners where you need tranquility.
  • Animagikitos: Animal companions with magical powers. Born explorers who protect the most remote corners of the forest. Each with their own story and mission.

Content & Magical Universe

Can I listen to narrated stories?

Yes! In the Stories section you'll find audio stories that people send us and narrate in their own voice, each one with its own handmade illustration.

These are stories where values appear naturally, without forced morals: loyalty, creativity, empathy, all woven into the adventure in an organic way.

Do you have articles or a blog?

Yes. In the Articles section we publish guides, reflections and workshop gossip. It's where we get a little more serious (just a little) and share what we think about creating, living slowly and finding magic in everyday moments.

You can also learn about the story of the Taramundi forest, the ancestral home of the Magikitos, in the Taramundi.

Games & Experiences

What is the Shroometer?

The Shroometer is the collective meter of the Magikitos. We use it to compare things that at first glance can't be compared, but thanks to our unit of measurement (the setin), can be compared perfectly.

Try it and get ready to discover things about yourself you didn't know.

What is the Slangtionary?

It's our collaborative dictionary of English slang and expressions catalogued by region. Because saying things in London isn't the same as in Texas, and that richness deserves to be celebrated.

Discover how things are said in every corner of the English-speaking world, vote for your favourite expressions and chip in many ways: send a voice note saying an expression, drop a fresh usage example, link it to your region if it isn't there yet, fix a wrong accent, add the origin if you know it or any other nuance. Everything happens on WhatsApp.

Explore the Slangtionary and add your linguistic grain of sand.

What is the Magikitos Quiz?

It's a personality test that helps you discover which sparks resonate with you. The questions adapt to your profile and the result connects you with the sparks you need most.

You can take it for yourself or to find the perfect gift for someone special. Because giving a Magikito isn't giving an object, it's giving an intention.

Community & Participation

What's this digital refuge thing and how do I drop in?

The digital refuge is this whole site: here we publish jokes, stories and words from every corner that humans record out loud in our Estudio, with their sound effects, their melodies and their giggles in the background. Anyone can read, listen and enjoy, no strings attached.

If you fancy playing more deeply, you can step into the refuge with your magic key (we send it to you by email). Once you're in, anything you contribute (a joke, an expression, a vote on the Shroometer) earns setines, the house's good-vibes reputation: it measures what you bring and will keep opening doors for you around here.

No obligations, no pressure. If you fancy joining in, brilliant. If you just want to read and have a laugh, also brilliant.

How can I participate in all this?

In a thousand ways. And none of them require opening your wallet:

  • Record a story or a joke in the Estudio Magikito with your voice, sound effects and a melody. And heads up: every month the most voted story wins 50 euros and the most voted joke wins 25. A real prize, bank transfer included.
  • Play the Shroometer and discover what really bothers you.
  • Contribute expressions from your area to the Slangtionary.
  • Listen to the narrated stories .
  • Share photos of your Magikito on Instagram if you've adopted one.
  • Write to us for a chat. Seriously, we love it.

This isn't about buying. It's about feeling, sharing and enjoying. If anything we do brings a smile to your face, you're already part of this.

Can I write to you directly?

We love chatting. You can write to us by email at [email protected] or via WhatsApp at +34 661 506 521. We always prefer WhatsApp because it's more personal and fun.

And we really do reply: no corporate waffle, no canned responses, just warmth and a real desire to get to know you.

Tell us whatever you like: questions, stories, photos or simply a hello. Anything goes. Write to us.

Do you share community photos?

Yes! And they make us incredibly happy. If you have Instagram, tag @magikitos in your photos. You can also send them to us by email or WhatsApp.

We share the best ones on social media (always with permission, of course). The Magikito community is what makes all of this meaningful.

The Magic Shop

How does adoption work?

Here you don't buy, you adopt. Each Magikito is unique and unrepeatable, handmade without moulds. When you adopt one, that piece disappears forever from the shop because no other like it exists in the world.

One eye might be a tiny bit bigger than the other. A slightly crooked smile. One ear a bit higher. And that's precisely what gives it soul. Imperfections are what's truly wonderful.

It's a special moment: the Magikito was waiting for you to arrive.

Where can you buy a brownie?

On the official Magikitos website you can see all the porcelain brownies currently for sale. It's the place to adopt them, each one handmade in Taramundi.

Can you buy them in person?

Yes, although the only place in the world where you'll find them physically is in their homeland: Taramundi. Right in the centre of the village, next to the town hall, you'll find the Telar de Susana. There you can buy Magikitos.

What are they made of?

The Brownies are made from cold porcelain, a mouldable and resistant material. The Fairies are a different story: pure sheep's wool, incredibly soft to the touch, warm and 100% natural. And the Animagikitos are carded wool, shaped by hand until they take form.

They often feature forest elements: twigs, pebbles, moss and leaves collected on nature walks. ✨

Are the Magikitos handmade?

No, they're made with the heart. Carmen's hands merely translate the energy that reaches them from nature, but sometimes it's as if they decide to be born on their own.

The legends of Taramundi whisper that what drives a Magikito to be born is that someone in the world needs a bit of good vibes, and from the moment the Magikito is born... it's already known they're destined to find that person someday.

Can I customise a Magikito?

That's not possible. Magikitos are born as they want to be born, from the inspiration of the moment, without rush or pressure. Good sauces are cooked on a low flame.

But that's the beautiful part... there's nothing to think about, because the Magikitos already know you and know what you need.

The Practical Stuff

How long does shipping take?

Between 3 and 7 working days for deliveries within Spain. Each Magikito is lovingly prepared when adopted, carefully wrapped, and says goodbye to their companions before setting off on the journey to their new home.

Do you ship internationally?

Yes, we travel wherever we're needed. We absolutely love heading out of Taramundi to spread good vibes around the world, and shipping is included in the price, wherever you live.

How much does shipping cost?

Nothing. Shipping is included in the price you see on each listing, wherever your Magikito is headed. The price on the listing is what you pay, with no cost added in the cart and no surprises at the end.

What payment methods do you accept?

All payments are processed securely through Stripe. You can pay by credit or debit card and other methods available in your area. Fully encrypted and secure.

At no point are payment details stored on the official website or shared with Carmen, as they are protected by Stripe, which acts as an intermediary.

Can I return a Magikito?

As each Magikito is unique and handmade, casual returns are not accepted. When adopted, they're overjoyed to have a new family and home... it's a bit traumatic having to come back from the trip before spreading their good vibes.

But if it arrives broken or with any issue, you can contact Carmen immediately and she'll try to find a solution.

How do I care for my Magikito?

For porcelain Brownies:

  • No water - If dust settles, a dry cloth and you're done.
  • Avoid direct sunlight - We like vitamin D, but too much sun can fade us.
  • Safe spot - A shelf, a desk, any cosy corner where they won't fall.
  • Talk to them - A "good morning" cheers them up. Seriously.

For wool Fairies:

  • No water or humidity - Wool clumps and loses its softness.
  • Gentle brushing - If the wool flattens, reshape it with your fingers. Like fluffing a pillow.
  • Soft brush for dust - No hoovers or noisy gadgets.
  • Touch them - Textures matter. Don't leave them stored away, bring them out and enjoy them.

More details? Head over to the full care guide.

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