What it means

Clout is social pull and influence, the weight your name throws around thanks to followers, fame or hanging with the right people. Doing something just for clout means chasing the attention rather than actually meaning it.

Usage examples

"He only posted the rescue for clout, deleted it after."
"She has serious clout, one story and the place sells out."
Tone
Ironic Dismissive

Where it comes from

From an old word for a heavy blow or impact, reused to mean the weight your name carries online and the influence that comes with it.

Editors of this term

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Voices of the people

Theory is all well and good... but what we Magikitos really love is hearing humans in their natural flow. That's why we collect voice notes that people send us on WhatsApp, recording themselves using the expression with a real, street-level example!

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