What it means
Reem means seriously good-looking, sharp, or just proper nice. It blew up through Joey Essex and that whole TOWIE era, so it’s got a flashy Essex sparkle to it, but plenty of people round the UK know it now. You use it to big someone up when they’re looking fresh or when something’s just come out spot on.
Usage examples
"Bruv, you’re looking reem tonight. Fresh trim, clean creps, smelling peng. Stop gassing yourself and come for a cheeky Nando’s."
"Fresh haircut, ironed shirt, shoes actually polished, my mate looked properly reem for the wedding and made sure everyone knew it."
"Nah, that jacket is reem, where’d you get it from? You’re moving like you’ve got a Fashion Week invite."
"Got the trim, got the chain on, got the confidence through the roof. Man was feeling reem and not even pretending to be humble."
"You seen Lauren’s outfit for tonight? Proper reem, she’s shut the whole motive down before it’s even started."
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Where it comes from
Reem is proper Essex slang and most people clock it through Joey Essex blasting it all over TOWIE in the early 2010s. He used it for anything looking sharp, sexy, polished, or just dead good, and that TV glow-up helped it jump from Essex chat into wider UK slang.
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