What it means
A microtrend is a style or fad that explodes online and burns out in a matter of weeks, long before anything actually filters into your wardrobe properly. One month everyone needs it, the next it's cringe and landfill. People moan about microtrends because they fuel constant buying and fast fashion churn, all for clout that lasts a fortnight.
Usage examples
"Tomato girl summer was such a microtrend, gone before I'd even bought the red skirt."
"I've stopped chasing every microtrend, half of them are dead by the time the parcel arrives."
"That bow-on-everything thing was such a microtrend, babes, it lasted about nine business days."
"I’m not dropping sixty quid on some microtrend just to hate it by next Friday."
Where it comes from
It’s a straightforward modern compound from micro and trend. The word took off in online fashion and culture chat in the late 2010s and early 2020s, especially around TikTok, where people needed a neat label for crazes that spike hard, flood feeds, then die before they’ve properly landed in real life.
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