What it means
Demure took on an ironic second life from the very demure, very mindful trend, used to praise an understated, put-together, low-key classy look or manner, usually with a wink. It is the polished opposite of doing too much.
Usage examples
"Neat bun, soft lipstick, very demure for the interview."
"I kept it demure at the party, no chaos for once."
"She pulled up in a tiny cardigan and kitten heels, all demure and fully aware of it."
"Not me doing a demure little sip of my drink after acting feral ten minutes ago."
Where it comes from
Demure is an old English word that long meant reserved, modest, and quietly proper. In 2024 it got yanked back into internet daylight by the viral TikTok line very demure, very mindful. Online slang kept that neat, understated core, but now people often say it with a playful little wink.
Other ways to say it
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