What it means
Demure took on an ironic second life from the very demure, very mindful trend, used to praise an understated, put-together, low-key classy look or manner, usually with a wink. It is the polished opposite of doing too much.
Usage examples
"Neat bun, soft lipstick, very demure for the interview."
"I kept it demure at the party, no chaos for once."
Where it comes from
From the old word demure, meaning reserved and modest, revived in 2024 by a viral TikTok catchphrase. The trend kept the original sense but wrapped it in playful exaggeration.
Editors of this term
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