What it means

When something is all the rage, everybody wants it and cannot stop talking about it, the must-have craze of the moment. The rage here is the old sense of a passionate fashion, a collective frenzy for the latest thing. From a dance to a gadget to a diet, if it is all the rage you will see it absolutely everywhere until the next one comes along.

Usage examples

"Bucket hats are all the rage again, everyone at the festival had one on."
"Those chunky trainers were all the rage last summer, now nobody touches them."
"Those chunky trainers are all the rage again, everyone's wearing them."
"Cold brew coffee was all the rage that summer, every cafe had it."
Tone
Over-the-top Festive

Where it comes from

The rage here is the old sense of a passionate fashion, a collective craze for the latest thing. If something is all the rage, the whole crowd is suddenly mad for it, until the next must-have sweeps it aside.

Other ways to say it

Editors of this term

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Theory is all well and good... but what we Magikitos really love is hearing humans in their natural flow. That's why we collect voice notes that people send us on WhatsApp, recording themselves using the expression with a real, street-level example!

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